KAFTAN TREND: FAB OR A FAD?


Thanks to the pandemic, comfort clothing has taken the front seat and, as a result, the classic kaftans ARE BACK in trend and not just as Resort wear or beachwear but as an everyday wardrobe essential. And why shouldn’t they? They are comfy, airy and yet glamourous.


Even the Bollywood celebrities are vouching for this piece of clothing. The ultimate Bollywood diva, Kareen Kapoor Khan started the #KaftanSeries on Instagram that prompted other celebs to hop on the ‘Kaftan’ bandwagon. Joining the trend are the likes of Malaika Arora, Karishma Kapoor, Mira Kapoor, Tara Sutaria, Alia Bhatt and many more.


The influencers too can be seen donning the Kaftan look that has helped with the trend’s popularity among the younger generation.

(Image credit: Dolly Singh, Aanam, The boozy button via their Instagram)


Moreover, Sabhyasachi’s recent collab with the popular high-street retailer H&M witnessed Kaftan as the star piece of the entire collection. That corroborates that the trend is not just back but is here stay for a long time.


If you have not given Kaftan a try, take this blog as a sign to get your hands on it. Kaftans are versatile and can be styled in a myriad of different ways. They can easily be dressed down or dressed up according to the occasion.

Also, there are a ton of options available for you to choose from in terms of fabric, silhouette, colours, print, length and more. Below are the links to some of my favourite Kaftan styles. Do check them out because I am sure once you do, you will fall in love with the trend. Here are a few brands that have wide variety of Kaftans available:

  • https://www.jaypore.com/olive-cotton-and-viscose-kaftan-dress-p730249?gclid=CjwKCAjwgviIBhBkEiwA10D2j08aI1aaCRVNc0SR3H1ThApl5JVMkMMrWiFNlFWMpwPzUvQPsvws3RoCnsYQAvD_BwE

  • https://www.thekaftancompany.com/collections/dresses-maxis-casual

  • https://theboozybutton.com

If you want to know how to style a Kaftan, do let us know in the comment section below or message us on Instagram @urstylecoach. Until next, Stay safe, Stay stylish.


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